Imagine Surfboard — See Your Brand in Payments

Every software company wants to own the payment experience — not just offer it. That’s why we built Imagine, a new way for partners to instantly visualize what payments could look like in their brand.

Partners can now simply enter their website URL at imagine.surfboardpayments.com. In seconds they’ll be able to see everything from in-person payments, online and even the merchant portal adapt.

Our AI takes a live snapshot of their website and extracts:

→ Primary brand color

→ Secondary accent color

→ Background color

→ Border radius on buttons and input fields

→ Font type (serif, sans-serif, mono)

→ Icon and logotype styling

From there, Imagine rebuilds Surfboard’s ecosystem — payment terminals, checkout pages, merchant portals, fully re-skinned as if it were yours. A single click shows how frictionless and invisible payments can feel when they belong to the software, not to us.

When payments disappear, brands stand out

We’ve spent years building an agnostic, cloud-native infrastructure designed entirely for software companies and partners. We power the flow, you own the experience.

And now, with Imagine, that idea becomes instantly tangible. You can see how our payment stack — from Tap to Pay on iPhone to online checkouts — merges seamlessly with your brand’s identity.

Pre-built portals, SDKs and APIs — your fastest way to market

What you see in Imagine — the branded portals, checkout pages, and terminals — are pre-built pillars on top of Surfboard’s platform. They exist to show what’s possible out of the box: ready-to-launch experiences that partners can start using instantly to reach market in days, not months.

But underneath it all lies what Surfboard really is: an API-first payments infrastructure. Everything you see in Imagine — every color, button, and flow — can be rebuilt, extended, or customized directly through our SDKs and APIs.

Your developers can take full control and design completely unique experiences, all powered by the same cloud-native backbone that drives Surfboard’s ecosystem:

• Full API access for onboarding, transactions, reporting, and payout logic

• SDKs for iOS, Android, and online

• Branding API to propagate colors, fonts, and radii across the entire experience

• Real-time test environments via our developer portal

Whether you want to use our pre-built portals or build your own, it’s the same foundation — the fastest, most flexible payment infrastructure for software companies.

---

Behind the scenes: AI that understands design

Our branding AI doesn’t just pick colors. It understands visual tone. It reads hierarchy, detects fonts, analyzes radii and shapes — and mirrors those across our system. The result: every component feels designed by the partner’s own team, not added on later.

That’s part of our broader vision — AI-driven automation not only for operations, risk, or loyalty but also for creativity and co-branding. Software eats fintech, and AI supercharges it.

Imagine isn’t just a tool for vanity. It’s proof of how far embedded payments have come. Legacy payment providers still treat branding as an afterthought. Surfboard flips that. Our partners are software-first companies who want control, speed, and aesthetics — not lock-ins, fees, or hardware dependencies.

With one integration, you’ll get:

→ Omni-channel payments across in-store, online, unattended, and mobile

→ White-label portals and onboarding flows branded in seconds

→ Instant merchant payouts and AI-powered operations

And now, you can see it all in your own colors.

Try it yourself

Head to imagine.surfboardpayments.com, enter your website, and watch how your brand comes alive through payments.

This is what the future of embedded payments looks like — invisible, intelligent, and beautifully yours.