STOCKHOLM, Sweden, October 3, 2024 – Surfboard Payments is thrilled to announce that Google Pay is now live across our platform, instantly available to all partners. This new feature has been seamlessly added without requiring any updates or development from partners or merchants. With both Google Pay and Apple Pay now fully integrated, merchants can offer their customers a fast, secure, and effortless payment experience across all platforms.
"We are excited to launch Google Pay in a way that requires absolutely no effort from our partners"
Starting today, any partner connected to our platform will automatically offer Google Pay to their merchants. This means customers can now pay with the press of a button, using payment methods saved to their Google Account—simplifying the checkout process while ensuring secure, quick transactions. With no need for additional development, our partners and merchants can immediately provide this enhanced experience without lifting a finger.
“We’re excited to introduce Google Pay to our platform in a way that requires absolutely no effort from our partners,” said Sreeram Balamurugan, Platform Technical Architect at Surfboard Payments, and a key figure in this integration. “Merchants will now offer both Google Pay and Apple Pay without any technical changes. This is what we aim for—delivering impactful features that enhance the customer experience while keeping it effortless for our partners.”
Key Benefits of the Google Pay Integration:
- No Updates Needed: Any partner connected to Surfboard Payments can now provide Google Pay to their merchants automatically—no coding, updates, or additional effort required.
- Seamless Customer Experience: Google Pay lets customers pay with the press of a button using payment methods saved to their Google Accounts. It offers faster and more secure transactions, enhancing both speed and security at checkout.
- Cross-Platform Coverage: With both Google Pay and Apple Pay integrated, merchants can meet the demands of all customers, regardless of whether they use iOS or Android, offering flexibility and coverage across all devices.
Why This Matters
With Google Pay now part of the Surfboard Payments platform, merchants are better positioned to cater to an increasingly digital customer base. The integration offers not only speed and ease for consumers but also supports merchants by reducing cart abandonment rates, improving overall customer satisfaction, and enabling quicker payments. You can read more and find us listed among Googles participating processors here »
This new release demonstrates Surfboard Payments’ commitment to enhancing its platform without creating additional burdens for partners. We continue to deliver features that drive real value while simplifying operations for both partners and merchants.