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Branding & Customization

Customize how your brand appears to merchants and customers. Configure colors, fonts, logos, and button styles for a white-label experience.

Branding White-label Customization Design

Overview

The Branding page lets you customize the visual appearance of your partner experience. These settings control how your brand is presented on merchant-facing pages, onboarding flows, and customizable surfaces throughout the platform.

Branding Settings

Button Shape

Choose the shape of buttons on your branded pages:

  • Rounded — modern, rounded corner buttons (default)
  • Square — sharp-edged buttons for a more formal look

Font Type

Select the font family used across your branded pages:

  • Sans-Serif — clean, modern typeface (default)
  • Serif — traditional, formal typeface

Color Settings

Customize four color values to match your brand identity:

SettingDescriptionDefault
Background ColorMain background color of branded pages#ffffff
Brand ColorPrimary brand color used for headers and key elementsYour brand’s primary color
Accent ColorSecondary color used for highlights and interactive elementsYour brand’s accent color
Footer ColorBackground color of page footers#F5F5F5

Enter colors as hex values (e.g., #0e44e1) or click the color swatch to open a color picker.

Brand Assets

Upload your brand’s visual assets:

Logo Image

Your full logo used in headers and prominent placements. This should be a high-quality image file (PNG or SVG recommended) with a transparent background.

Click Upload Logo to replace the current logo.

Icon Image

A compact version of your brand mark used for favicons, mobile icons, and small placements. This should be a square image that works well at small sizes.

Click Upload Icon to replace the current icon.

AI-Powered Branding

Click Generate with AI in the top right corner to automatically generate branding settings from your website. Enter your website URL and the system will:

  1. Analyze your website’s existing design
  2. Extract brand colors, logo, and design patterns
  3. Generate multiple branding options to choose from
  4. Apply the selected option to your branding settings

This is a quick way to set up branding that matches your existing website design.

Saving Changes

After making any changes to your branding configuration, click Save Changes to apply them. Changes will take effect across all branded surfaces.

Preview

The preview panel on the left side shows how your branding settings will appear on customizable pages. This is available for ISV partners to see a live representation before saving.

Where Branding Applies

Your branding configuration is used across:

  • Merchant onboarding and KYB pages
  • Payment pages and checkout flows (where applicable)
  • Merchant-facing portal elements
  • Email communications
  • Terminal display branding (configured separately via Terminal Config)